Market Research Principles and Practices

The general objective of studying market research is to develop a comprehensive understanding of market research principles and practices and equip oneself with the skills and knowledge required to undertake effective market research.

Upcoming Session

7:00 pm - 15 May, 2023

Workshop Essentials

Market research role in business decision-making, developing plans/objectives, selecting methods, collecting/analyzing/reporting data. Gain insights into consumer behavior, market trends, and competition for informed decisions/marketing. Develop critical thinking, problem-solving, analytical skills useful in various industries/professions.

  • Understanding the role of market research in business decision-making, developing research plans and objectives.
  • Selecting appropriate research methods, collecting and analyzing data, and reporting research findings.
  • By studying market research, individuals are able to gain insights into consumer behavior, market trends, and competitive landscapes, enabling them to make informed business decisions and develop effective marketing strategies.
  • Additionally, studying market research helps individuals to develop critical thinking skills, problem-solving skills, and analytical skills that are valuable in a wide range of industries and professions.

This workshop would be useful for individuals who are involved in business decision-making, marketing, product development, and strategy development. This could include professionals such as market researchers, marketing managers, product managers, business analysts, entrepreneurs, and anyone who wants to gain a better understanding of consumer behavior and market trends.

The delivery method of this training workshop includes.

  • 2 days of interactive sessions.
  • Group Activity (Break-out Session).
  • Practice Material 
  • The participants are granted access to supplementary resources like Glossary, Recommended Reading, and Syllabus.
  • The course material will be in English but mode of communication will be a mix of Arabic & English. 

Workshop Overview​

This workshop teaches market research’s role in decision-making, methods for data collection, analysis, and reporting, and how it enables informed business decisions and strategy development. It also develops critical thinking, problem-solving, and analytical skills useful in multiple industries.

Understanding the basics of market research, its importance in business decision-making, and the different types of market research.

Developing a research plan and establishing research objectives, identifying the target audience, choosing the appropriate research method, and designing the research instrument.

Gathering data through various methods, such as surveys, interviews, focus groups, and observation.

Analyzing and interpreting data using statistical techniques, identifying patterns, and drawing conclusions.

Creating a clear and concise report that communicates the research findings and recommendations effectively, and presenting the data in a visual and impactful way.

Understanding the different types of market segmentation and how to apply them in market research.

Understanding the factors that influence consumer behavior and how to use this knowledge in market research.

Analyzing the competition, identifying their strengths and weaknesses, and using this information to develop a competitive advantage.

Understanding the different digital marketing channels and how to use them in market research.

Understanding the ethical considerations in market research, such as privacy and confidentiality, and adhering to ethical standards.

Looking for a Group discount?

Do you want to do this training course in a group? Maybe for your organization or with our friends?

We offer a great discount if you enroll as a group.  

Get Group Discount

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    Frequently Asked Questions (FAQs):

    No, the workshop is only available online.

    Mandil Consulting employs qualified and certified practitioners with several years of teaching experience to conduct their courses.

    The training is delivered in English & Arabic.

    The training material is available in English.